Elevatrix

From top to bottom:

Images 1 through to 4 detail different views of the elevator that will bring Ratan Tata from his office space to the central dining area. The dynamism of the twisting support structure is a visual nod to Tata's business strategy of re-invigorating management with youthful staff and contemporary practices. The space is large, generous and open, and its circular shape encourages discussion. The form is derived from a simple, primary shape, and in this fashion it is a respectful nod to archetypes inherited from folk traditions. The form is also intended to reflect an unostentatious and refined sensibility that I perceive in Tata as an individual.

Images 5 through to 8 detail the elevator that will bring Carlos Slim Helú to the lunchroom. It is more flamboyant than Tata's, and this is intended to demonstrate what I saw as the highly dramatic nature of Slim's business practice: the bloody-minded monopoly he wields over the Mexican economy, the dynastic involvement of his sons in running the businesses, and the inter-continental drift of Slim's mixed heritage and palimpsest cultural identities.

Keywords for Tata: Transparent, Open, Legible, Self-effacing.
Words describing/synonymous with movement: Locomotion, Metabolism, Generation.

Keywords for Slim: Occulted, Opaque, Cryptic, Baroque.
Words describing/synonymous with movement: Inertia, Stampede, Exponential.